The Soho Collection is Safaviehs response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collections unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safaviehs exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India.
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