The contemporary design of the Purple Pulse is created using a unique loop & loop cut technique. Rows of wool are alternately left with a full loop while others are cut short, creating the ultimate centerpiece of depth and rich texture. The two tonal effect of purple and light purple color creates the distinctive pattern. The cotton foundation and backing makes the rug extremely durable while the 1/2 inch thick wool pile makes it soft to the touch. Handmade by talented artisans of Northern India, this beautiful rug will show well for years. This rug is a versatile, stylish, and environmentally conscientious choice as it is made from 100% natural fibers.This item has been discontinued and only the size(s) listed here are available. The price has been reduced substantially, but our same great return policy is still effective. Place your order ASAP as these deals will sell out fast!